WHAT IS CONTENT MARKETING EXACTLY?

Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

CONTENT STRATEGY

One size fits all doesn’t work here. We will customize E-Commerce content strategy for your site and ensure that you get a great leverage through your content marketing investment.

WRITTING & EDITING

Our content experts will start to customize content based on the tailored needs defined for your project. Including Guest Blogs, White Papers, Infographics, Case Studies, and more.

CONTENT DISTRIBUTION

With our established relationship with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites.

MAINTAINANCE

Swapping out outdated statistics with fresh ones, removing old screenshots, or replacing internal links with more relevant ones will reinvigorate the brand's content. Stay up-to-date!

WHY DO YOU NEED CONTENT MARKETING STRATEGY?

Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. The team at Digital Snazz are experts in helping businesses like yours determine how to take your audience from prospects to buyers.

WHAT WE DO

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable.

  • Content marketing strategy development based on your business situation
  • Relevant and Actionable content across all formats and channels including: video, whitepapers, eBooks, blog posts, webinars, case studies, etc.
  • Content placement and distribution – digital PR
  • Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc
  • Content marketing performance analytics and measurement
  • Content marketing technology & tools recommendations

Research

Research topics and keywords for brand engagement.

Planning

Defining topics and target audience for content development.

Creation

Creating targeted content that engages your audience.

Approval

Approving content that matches your brand essence and goals.

Publishing

Making the content available to key customer channels.

Nurture

Further strengthen existing relationships based on trust and loyalty.

Measurement

Measuring the success of the published content.

Optimization

Measuring and optimizing published content against defined goals.
Have an idea? We’re here to help you manage your work

WHAT WE DO

We can write new pages for your website to accommodate a wider audience while boosting authority and maintaining brand voice.

INDUSTRY NEWS

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

CONTENT STRATEGY

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

CASE STUDIES

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

INTERVIEW WRITTING

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

PRESS RELEASE

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

WHITE PAPERS

Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

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FINISHED PROJECTS

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HAPPY CLIENTS

COMPREHENSIVE CONTENT MARKETING STRATEGY

We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.

 

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.