Google My Business (GMB) is a platform provided by Google for local businesses. It allows you to enlist your business info on Google +, Google Maps, Google Search and other Google featured website pages. Small businesses are encouraged to claim and optimize their listing opportunity on GMB. They can access their applications all in one location, and simply enter their information once and it will populate all Google listings.
The idea is to bring together all the services Google offers to small businesses. In fact, it’s geared towards local businesses, especially those small businesses that have yet to fully utilize all of the Google products and services that are available to them. In addition, Google My Business is now the default for current Google+ and Places and users.
Google My Business Offers Businesses Variety of Tools and Services
GMB offers businesses a variety of tools and services, including:
- Businesses can update their information, including hours of operation, website URL, and other site details, contact information, etc.
- Update business info on Google +, Maps, and Search all from one location.
This information gets displayed in Google’s Knowledge Graph, which is on the right of search page results.
You Add More features on GMB
You can add photos, including product shots, pictures of your location, displays, employees, awards, and other business-related pictures.
Make connections with Customers
You can connect with customers directly by sharing news, events, and updates on what’s happening using the Google+ page.
Your customer reviews and stars appear on GMB. And you have the opportunity to reply to your reviews.
These and other Google My Business features allows the small business owner the ability to interact with their customers in new and unique ways, which ultimately gets reflected in their local search rankings.