Move at the speed of business with 24/7 digital agility.
Customize your experience with intuitive tools in an open platform.
Deliver Omni-channel experiences with everything you need in one place.
Innovate with rapid upgrades and scale with the peace of mind.
A platform capable of capturing data from multiple touch-points and using it to create, execute, manage and monitor multichannel marketing.
Provides instant access to in-session visitor-level data so that you can send the exact right email message at the exact right time through your email provider.
Our platform offers the ability to create custom dashboards, personalized to your site and conversion events, including threshold notifications and KPIs.
Quickly identify and create customer segments based on characteristics and behaviors to create effective marketing programs targeted to the right people.
Delivers rich data on each individual visitor at the very moment he or she interacts with your brand online, so that you can offer a personalized digital experience.
Analyzing negative materials about your brand and addressing them with sentiment analysis and to introduce fresh, optimized press release distribution.
The engine that drives the efforts of our platform is an integrated marketing technology stack that brings together first and third-party consumer profiles and segments into the analytic and execution capabilities of highly specialized automation tools. The effective marketing technology stack facilitates easy integration and access to valuable data from numerous, disparate online and offline (CRM) data sources to give a consolidated consumer view.
Our smart marketing automation system can assess where individuals are in the customer experience journey and distribute content specifically selected for them. Marketing automation also allows you to trace the impact of each marketing interaction on your prospects’ and customers’ behavior, making it possible for you to continually assess and optimize our efforts
Content is king. Identifying best-and worst- performing content is invaluable. You cannot optimize what you don’t measure, and content analytics gives you a window into what content users are consuming and interacting with most (and least). Detect potential content redundancies, changes in cadence, and shifts in interest and priorities, based upon behaviors such as clicks, views, shares, time spent with materials and reflect, and adapts content streams accordingly.
In an era characterized by Big Data, the ability to intelligently capture, store, process and access accurate consumer data from multiple touch-points will be increasingly important to all organizations. Finding the business value in clicks, shares, swipes, and pins is easier said than done, however. It requires an ability to capture relevant data, integrate disparate data sources, maintain and store massive amounts of information, and apply advanced analytics to detect the important signals amid a lot of noise.