Keyword Research is the process of identifying the sought-after keywords that you would want to rank for organically in order to achieve your website goals by attracting as much relevant and targeted traffic as possible. It’s a critical step in the SEO process because it focuses your strategy and efforts to the keywords that really matter and to stop you from wasting time on keywords which don’t.
What is Keyword in terms of SEO?
A keyword is the word that people would usually search for in a search engine for information. Essentially a keyword is a word or phrase, but used in context it means the word you use to search in a search engine. The same applies for ‘keyphrase’ which refers to a phrase which is typed into a search engine query.
Effective SEO strategy undertake keyword research that will differentiate the keywords by either grouping them together into categories which have a common theme or by recognizing intent keywords versus a browsing keyword.
Why are Keywords at the Core of SEO?
Keywords are at the core of SEO because the central aim is to get to number one in the search results. Keyword research is essentially the most important activity for SEO as it helps you strategically plan your marketing and prioritize your efforts.
Why is Keyword Research so important for SEO?
Keyword research is the most important step of every SEO project for two reasons:
- If you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted doesn’t receive any traffic.
- If you haven’t investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Effective SEO begins with smart keyword selection
Keyword research is the core process in SEO in determining which keywords your target customers are searching for. Using those keywords and you then optimize your website so it can be found on Google, Bing and Yahoo when those searches are made.
The most effective way to boost your website ranking in search engines is to determine the keywords most likely to be used by prospective customers. These keywords will serve as the foundation for your content marketing strategy and the subsequent creation of all content.