Before you can generate valuable leads, we must first think about how you are going to get those leads to your website. This starts with a plan that outlines the various inbound tactics we’re going to use to draw people to your site, and the tactics that will keep them coming back for more.
Now that you have quality traffic coming to your site, the next step is to ensure you have a way to capture that traffic and convert it into leads. In order to convert these visitors into leads, we’ll need to gather their contact information, in order to provide them with additional value on behalf of your company.
Now that we’ve attracted the right visitors and converted some of them into leads, the next step is to convert some of those leads into customers, those leads will get handed to your sales team to convert them into paying customers. There are various sales enablement tools assist your sales team to close the sale.
Even satisfied customers need to be nurtured and cultivated so they continue to feel valued by your organization. We want your customers to have a great experience with your brand and tell their peers about their experience so that you gain new customers while building loyalty with the ones you already have.