15 May Why is social media so useful for marketing?

As you know, social media holds a lot of potential and will help in increasing your customer base. You will see how easy it is for you to reach out to different customers that are based all over the world. Let us now look at some of its real uses to companies.

The Following are the likely benefits and the reasons why you should start making use of social media marketing right now:

Reach

The first and most important use is the audience reach that social media platforms provides to their users. You will see that it is possible for you to reach out to more people just by having presence on these sites. When you add one person, you will inevitably end up adding another 10. With traditional marketing, it’s not possible to advertise in this way. You will hardly be able to reach a few hundred there whereas on social media, you can easily reach and market of your products and services to millions of people by just clicking few buttons.

Awareness

Your brand awareness will grow in leaps and bounds. Imagine having a small shop in a remote island and trying to reach out to the world. It would be treacherous task. But now, you can easily reach out and have your brand successfully recognized by millions just by setting up an account on a social media platform. It is like getting to set up free billboards on every major highway in the world. Your brand is sure to be recognized by millions around the world and you will see that it is possible for you to become a global brand by establishing your presence on social media.

Costs

The costs of marketing can be considerably reduced when you take up digital marketing. Marketing the traditional way, you end up spending a lot of money. Right from paying the advertising company to paying for the different promotional campaigns, the costs will keep accumulating. You would have to set up a big budget for it and only then will you be able to afford traditional marketing. However, with social media, all of that can be reduced to a bare minimum. You will see that it is possible for you to promote your products and services with a very small to no budget at all! Imagine the kind of money you can save on just by incorporating social media for your marketing needs.

Engagement

Through social media platforms, you can engage with many people including your customers and potential customers. You can bring everyone under the same roof and allow them to interact with each other. You will see that it is easy for you to answer any queries that these people have towards your company, products or services and make it an interactive session. The social media setting will go a long way in helping you establish a good connection with your customer base.

Conversion

Through social media, you can easily convert people into your customers. Now say for example 1000 visit your page on a daily basis. Out of those, maybe 500 are your existing customers and the rest are new people. If even half of them, meaning 250 people convert into customers then you will now have 500+250 customers for your products. That is a great number for you to work with, especially when you are just starting out. That number will only grow over time and before you know it, you will have a big audience base following you.

Loyalty

You can establish customer loyalty by being present online. You can be in touch with the best customers and get them to be your repeat customers. Social media helps in establishing a strong customer base and also strengthen your hold over them. Remember that your current customers are extremely valuable as they the ones that will refer new customers and also give you consistent business. So it is extremely important for you to hold on to your loyal customers and get them to help increase your business.

SEO

You can make use of SEO when you set up an online account. SEO stands for search engine optimization, which will help you get noticed on search engines. You can use it to your advantage and rank as the first for a search result. That will ensure that your page gets visited more often, which will mean more customers for your business.

The above forms are just some of the useful benefits of using social media for marketing but are not limited to just these. As and when you start using social media you will be acquainted with the other benefits.