A landing page is the first page a visitor encounters when they get to your website. It can be your about page, your home page, or your blog page. Landing pages are individual web pages distinct from your main website that has been designed for a...
PPC an acronym for pay-per-click, a type of online marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying traffic to your site, rather than attempting to “earn” those visits organically. Search engine advertising is...
Google My Business (GMB) is a platform provided by Google for local businesses. It allows you to enlist your business info on Google +, Google Maps, Google Search and other Google featured website pages. Small businesses are encouraged to claim and optimize their listing opportunity...
Customer reviews are one of the main ranking factors for effective local SEO presence, and for converting potential searchers into customers. Once customers have found you in the search results pages, the absolute convincing factor that gets them to click on your website is your...
A citation is a reference online to your NAP – your business name, address, and phone number, as well as your website URL. The major search engines consider your business’s citations when they evaluate the online legitimacy and popularity of your company. Obviously the more...
Every industry has its acronyms. For Local SEO, one you’re most likely to hear a lot is NAP. It stands for Name, Address, and Phone number. NAP plays a critical role in getting your business listing onto the map of local search results. These main bits...
Local SEO (Search Engine Optimization) is a procedure for optimizing your website to help it display more prominently in the local search results pages on Google and the other major search engines. Local ranking might not be overly important for large national and international companies, but...
Social media is everywhere and is vastly expanding - but what effect do the various social media platforms have on a business's brand awareness, engagement, revenue, and sales? Consider every chance you get how to increase your business's visibility and the syndicated content is very valuable....
As you know, social media holds a lot of potential and will help in increasing your customer base. You will see how easy it is for you to reach out to different customers that are based all over the world. Let us now look at...
If you’re a business owner, chances are you’ve already contemplated on using social media to market your business online. You’re not alone. Over 75% of small business owners are now using social media sites like Facebook, Twitter, LinkedIn, and Pinterest to market and grow their business....